Two bespoke models showcasing the newest incarnation of the marque’s pinnacle product..
Journalists from the around the world were invited to witness a rare encounter the unveiling of the new Rolls-Royce Phantom Series II at a spectacular event on the magnificent French Riviera at the Maybourne Riviera Hotel in Roquebrune-Cap-Martin, situated on the spectacular Mediterranean coast and overlooking Monaco.
Guests were given the opportunity to drive, and be driven in, the newest incarnation of the marque’s pinnacle product, officially unveiled in mid-May.
On show where two magnificent Bespoke Phantoms, exhibited on the lawn of the Maybourne Riviera hotel; the Phantom Platino, named after the silver-white finish of the coveted precious metal, platinum, echoes the marque’s formative days with front seats finished in fine Rolls-Royce leather, and those in the rear upholstered in luxurious fabric and the Great British Phantom, a playful nod to the marque’s more patriotic clients, finished in striking Magma Red and featuring a Bespoke artwork in the Gallery, inspired by the Union Flag.
The Phantom Series II incorporates only light-touch visual and aesthetic enhancements. By way of example, a subtle geometric change to the Pantheon Grille makes the ‘RR’ Badge of Honour and Spirit of Ecstasy figurine more prominent when viewed from the front. The grille itself is now illuminated, while the headlights are graced with intricate laser-cut bezel starlights – adding further surprise and delight to Phantom’s night-time presence.
The French Riviera has been associated with Rolls-Royce since the first part of the 20th Century, when the Côte d’Azur established itself as the favoured haunt of actors, artists, musicians and other wealthy luminaries of the Belle Epoque. There is also a potent historical resonance for the company: in 1912, Sir Henry Royce built a villa, La Mimosa, in the village of Le Canadel, where he subsequently spent every winter until his death in 1933.
