On the eve of the Los Angeles premiere of Universal Pictures’ spectacular new cinematic event, “Wicked,” Lexus pulled back the curtain on two character-themed wrapped vehicles inspired by the film’s iconic witches of Oz..
This “Wicked” vehicle collaboration between Lexus and Universal Pictures showcases two SUV’s with the striking Elphaba TX and elegant Glinda TX with each embodying their namesake’s unique personalities while offering expansive third-row seating, enchanting technology, and magically spacious cargo.
Lisa McQueen, manager for Lexus marketing said “We’ve designed each vehicle to capture the magic of ‘Wicked’ and bring the cinematic experience to life for its passionate fans .Just as Glinda and Elphaba each possess distinct powers and vibrant personalities, these customized vehicles spotlight their distinctive styles, ensuring that fans ‘Experience OZmazing.’”
Taking inspiration from the many facets of the film’s Emerald City architecture, both vehicles showcase Art Deco designs that embody the city’s enchanting beauty.
The Glinda TX is a dazzling electric pink wonder, adorned with shimmering gold accents and wheels. Sporting a custom POPULR vanity plate as a clever nod to Glinda’s signature song in the film, the vehicle also features an extra bit of magic with pink underglow lighting. Its sleek, fluid design captures the bubble-traveling witch’s vibrant personality and luxurious flair.
In contrast, the Elphaba TX features a deep emerald-green exterior accented by bold gold details and underglow green lighting, creating an aura of mystery and strength. The tires are complemented by a striking geometric golden wheel reflecting Elphaba’s powerful persona, while the DFY GRVTY vanity plate provides a playful reference to the character’s soaring anthem in the film.
When Glinda takes her entourage to the next party, the spacious third-row seating in the Lexus TX ensures that every seat is the best seat – even at full occupancy. Spacious legroom, luxurious materials and versatile seating options make the SUV as comfortable as it is practical for the witches’ unique lifestyles.
Equipped with the innovative Lexus Interface with a 14-inch Multimedia Touchscreen Display, the Lexus TX features easy-to-use controls and clear information for the driver and the front-seat passengers. Elphaba’s hybrid-powered TX delivers electrifying strength and grace on the road, while the sound system, designed for group sing-alongs, ensures that every journey is both a smooth and elevated experience.
Whether it’s broomsticks and books of enchantment for Elphaba or bubbles and glittering gowns for Glinda, the Lexus TX offers flexible, roomy storage that adapts to both of their needs. The Lexus TX spacious cargo area features nearly 97 cubic feet of total cargo capacity when the second and third-row seats are folded down. With all seats up, the Lexus TX provides 20.2 cubic feet of cargo space behind the third row—enough room for seven standard-sized carry-on suitcases
