Two luxury British brands, Aston Martin and Bowmore® Islay Single Malt Scotch Whisky have announced a new collaborative partnership to create an exclusive series of outstanding products and experiences ..
Founded in 1779 Bowmore is the oldest distillery on Islay, where some of the most legendary and collectible whiskies are created. Working with the world-class Aston Martin Design team, Bowmore will create exclusive bottlings that reflect both brand’s commitment to heritage but also to cutting edge-design and manufacturing techniques. These rare whisky releases will appeal to both existing and new fans of both brands, lovers of beautifully crafted products and exceptional whiskies. Exclusive and inspiring events and experiences across the globe will help bring the partnership to life, showcasing a shared appreciation for the most beautiful creations and extraordinary moments and revealing the shared values of both brands.
Earlier this week Aston Martin was granted a trademark for its name and wing logo to be used in relation to alcoholic beverages except beer. As world class luxury brands Bowmore and Aston Martin urge consumers never to drink and drive. Drink Smart® messaging will be integrated into all brand activations around the partnership; while the dedicated Drink Smart® platform ensures communication with legal-purchase age adults about making informed, responsible choices. As world class luxury brands Bowmore and Aston Martin urge consumers never to drink and drive. Drink Smart® messaging will be integrated into all brand activations around the partnership; while the dedicated Drink Smart® platform ensures communication with legal-purchase age adults about making informed, responsible choices.
