Megastar Beyoncé has just launched her haircare brand Cécred. Here is everything you need to know about it..
Beyoncé Knowles-Carter has officially announced her new hair care line Cécred, a new haircare line that honors global traditions while delivering what hair craves: rich conditioners and fortifying protein, patent-pending technology and fermentation, sensorial luxury and exceptional performance for visible strength, moisture and shine. Inspired by hair rituals from global cultures, the products feature an array of butters, oils, honey, and fermented rice water to nourish hair. Cécred launches with the Foundation Collection, eight products that cleanse, condition, and visibly repair.
Knowles-Carter's passion for haircare is born from lived experience. She grew up sweeping hair in her mother Tina Knowles' salon and saw firsthand how she thoughtfully mixed tech-forward formulas with natural butters and oils to cultivate healthy hair. Knowles joins Cécred as vice chairwoman, bringing her 40 years of influence as a hairstylist, salon owner, and entrepreneur.
"In my own experience serving clients, I loved witnessing the joy they felt watching their hair grow healthier, shinier, and more vibrant," says Knowles. "I have personally witnessed how these products have stopped breakage in its tracks. I've seen the transformations from using these products on all different hair types and textures and the results have been amazing."
Megastar Beyoncé has just launched her haircare brand Cécred. Here is everything you need to know about it..
Beyoncé Knowles-Carter has officially announced her new hair care line Cécred, a new haircare line that honors global traditions while delivering what hair craves: rich conditioners and fortifying protein, patent-pending technology and fermentation, sensorial luxury and exceptional performance for visible strength, moisture and shine. Inspired by hair rituals from global cultures, the products feature an array of butters, oils, honey, and fermented rice water to nourish hair. Cécred launches with the Foundation Collection, eight products that cleanse, condition, and visibly repair.
Knowles-Carter's passion for haircare is born from lived experience. She grew up sweeping hair in her mother Tina Knowles' salon and saw firsthand how she thoughtfully mixed tech-forward formulas with natural butters and oils to cultivate healthy hair.
Knowles joins Cécred as vice chairwoman, bringing her 40 years of influence as a hairstylist, salon owner, and entrepreneur. "In my own experience serving clients, I loved witnessing the joy they felt watching their hair grow healthier, shinier, and more vibrant," says Knowles. "I have personally witnessed how these products have stopped breakage in its tracks. I've seen the transformations from using these products on all different hair types and textures and the results have been amazing."
Knowles-Carter's longstanding commitment to philanthropy has been recognized within various communities. From launch, it is essential that Cécred invests in the stylist community, which globally serves as a sacred space for people's personal hair journeys. Cécred will partner with Knowles-Carter's philanthropic foundation, BeyGOOD, to create the BeyGOOD x Cécred Fund, which honors the knowledge and influence professional stylists have on hair health and the critical importance of advocating for the salon community. An annual $500,000 will fund cosmetology school scholarships and salon business grants. Fostering talent, promoting professionalism, and supporting entrepreneurship within the industry will cement Knowles-Carter's and Cécred's enduring dedication to the professional stylist community.
Cécred's formulas, infused with a signature Temple Oud fragrance, are cruelty-free and formulated under strict global guidelines for ingredient safety. Knowles-Carter's vision is to create a new standard in haircare that breaks down myths and helps to change the narrative in haircare. The Foundation Collection is now available on www.cecred.com.
